Shorten it with acronyms. For those who have a longer business name, don’t be afraid to play with initials and use an acronym in your URL. As an example, IMDB.com is a short domain name based on the company initials; where InternetMovieDatabase.com may have felt clunky and probably difficult to https://edwinobnwg.webbuzzfeed.com/32585884/the-basic-principles-of-brandable-domain-name