Content marketer @ Ahrefs. I've been in digital marketing to the earlier 6 decades and also have spoken at several of the field’s biggest conferences in Asia (TIECon and Digital Marketing Talent Share.) I also write about my curiosities on my Substack. Scalability is over a buzzword—it’s The key sauce https://www.herbaltricks.com/Articles-of-2024/enhance-your-business-customer-centric-marketing-solutions-speciaali-group